We get this question a lot. The price of glasses is driven by so many factors, but these are the cost-cutting measures we’ve chosen to focus on: 

1. In a traditional business model, your frames are marked up every time they change hands between the factory and your face. We cut out the middleman by working directly with manufacturers. Our private label of frames ensures the best price for you. 

2. We’ve built our very own lab to drive down lens costs. This means that instead of outsourcing your prescription lens to a third-party lab, our technician cuts your lenses in-house whenever possible. The partnerships we do have with other independent labs gives us access to an array of lens options.

3. We don't sell expensive name brand frames, because we want to give you the best styles for the best price - without the name brand mark-up.

4. And frankly, we take less profit. Because we believe that providing our community with high-quality, low-cost services and products is what being a local business is all about!