We get this question a lot. The price of glasses is driven by so many factors, but these are the cost-cutting measures we’ve chosen to focus on: 

1. In a traditional business model, your frames are marked up every time they change hands between the factory and your face. We cut out the middleman by working directly with the factories that create your frames to ensure the best price for you. 

2. We’ve built our very own lab to drive down lens costs. This means that instead of outsourcing your prescription lens to a third-party lab, our licensed optician cuts your lenses in-house whenever possible. Not only does this result in a lower cost to you, it also speeds up the time it takes to get your glasses ready to wear!

3. We don't sell expensive name brand frames, because we want to give you the best styles for the best price - without the name brand mark-up.

4. And frankly, we take less profit. Because we believe that providing our community with high-quality, low-cost services and products is what being a local business is all about.